Ficou

Local businesses in Portugal

When someone searches for what you do,do they find your business, or a competitor?

Google · Maps · Reviews · Website · AI

See how many customers would cover the investment.

How many extra customers would make the investment make sense?

You do not need to double your turnover. Do the sum with your own numbers.

It does not need to be exact. Think roughly about what is left after your direct costs.

Shortcuts, so you do not have to type:

Type a value and we show how many customers would cover each option.

SimulationExplore scenarios

With your own numbers. This is not a forecast of results.

If enquiries went up by

These numbers come entirely from what you typed above. We do not know how many enquiries you get or how many you close, and this is not an estimate of what we will achieve.

What it costs when you do not show up.

Each lost opportunity is a customer who went to someone else.

The decision starts before they ever call you.

  1. They search for your service
  2. They compare businesses
  3. They read reviews
  4. They visit the site
  5. They call or book

dentist near me

The one that shows up first

Booking button

The one that shows up next

Just a phone number

Once you show up, you still have to be the easy choice.

Free audit

Find out what comes up when people look for you.

About two minutes, no commitment, and you get a clear diagnosis by email.

What the free check includes
  • Your Google listing: whether it exists, how complete it is and what is missing.
  • Your website: whether it opens, whether it answers and what is slowing it down.
  • Speed, measured with Google’s own tool.
  • Whether your details are the same across every public source.
  • What AI assistants answer today about your trade.
FicouVisibility report

Sample report

Hairdresser in Loulé

Your website

Error 404

Shows up in AI

0 of 3

Who shows up instead of you

  1. 1Salão Marisa
  2. 2Barbearia Central
  3. 3Studio Ana

Fictitious names. An example of the report format, not of a real business.

See a full sample report

The system

A simple system for turning searches into customers.

  1. 01

    Get found

    Google · Maps · AI

  2. 02

    Get chosen

    Reviews · trust

  3. 03

    Get booked

    Website · WhatsApp · bookings

  4. 04

    Bring them back

    Loyalty

SEO, local search and optimisation for AI answers are part of the technical work behind the system. They are not the product you have to learn.

Our own study

Algarve Local Visibility Study

1,121Algarve businesses analysed

of the sample, with no website in any source61.9%

of the sample, with no reachable contact30.5%

Faro · Lagos · Portimão · Albufeira · Loulé · Olhão · Tavira

Collected in August 2026 from OpenStreetMap and Overture, in the localities listed above. Our current sample is mostly restaurants (~83%): the results describe this sample and should not be read as a representative estimate for every business in the Algarve.

We are now analysing 100 Algarve businesses one by one, to see where the largest visibility opportunities are. We publish the results when they are ready.

Pricing

Start with a job that has a beginning and an end, with no retainer.

The way in is a one-off payment: we build the foundation and it stays yours. The monthly plans exist for whoever wants us to keep going afterwards, and they are never required.

Where to start

To get started

Local Start

For anyone whose Google listing is incomplete or unclaimed and wants the foundation built properly, once.

249 €one-off

No monthly fee. Afterwards, if you want, pick a plan; if not, everything stays set up.

Start here
See everything it includes

No subscription. We set the foundation up and it is yours.

What we do, in detail

  • Full diagnosis
  • Claiming, creating or optimising the Google listing
  • Categories, services and description
  • Hours and contacts
  • Initial photo and content checklist
  • Review link
  • Baseline report

To see proof

90-Day Sprint

For anyone who wants results before deciding on anything monthly: three months of work, measured at the start, at day 45 and at the end.

699 €one-off

Ends at 90 days. Continuing at 199 €/month is optional and never automatic.

I want the 90 days
See everything it includes

The Local Start plus three months of active work, with a baseline report, one halfway and one at the end. It ends on the agreed date.

What we do, in detail

  • Everything in the Local Start
  • Competitor and search baseline for your area
  • Two Google posts a month for three months
  • A review request system and one customised Review Kit
  • Fixes on the main pages of the site
  • Reports on day 0, day 45 and day 90: calls, messages, bookings and reviews

Afterwards, if you want

Want us to keep going? There are three ways.

None of these plans is needed to start. They are for whoever already has the foundation built and would rather someone maintained or grew it, month by month. Cancel whenever you like.

To keep it healthy

Local Presence

For a business that has the basics in place and wants someone to keep Google healthy.

39 €/month

+ 99 € setup

No lock-in. Cancel whenever you like.

Start with Presence
See everything it includes

Less of your time spent on Google, and fewer chances of losing a customer to an out-of-date address, opening time or phone number.

Upkeep only: it keeps what you already have in order and does not go after new demand. Growth is the plan for that.

What changes in your business

  • Your Google listing always right and always alive
  • Someone watching the reviews that come in
  • Fewer chances of losing a customer to a wrong opening time

What we do, in detail

  • Google listing health check
  • Details, hours and services always right
  • One update a month
  • Review response templates and basic monitoring
  • Quarterly mini-report

What we recommend

To win new work

Local Growth

For a business that wants local search to become a steady source of enquiries.

199 €/month

+ 149 € setup

No lock-in. Cancel whenever you like.

I want this planI'd rather talk first
See everything it includes

Acquisition work every month: more chances to show up, more reasons to be chosen, and a report that says what changed.

For a business that wants Google to bring in new opportunities, beyond keeping the listing correct.

What changes in your business

  • More chances to show up when people search for what you do
  • A presence that earns more trust from someone comparing
  • Clearer paths to the call, the message or the booking
  • A system for asking for reviews without the awkwardness
  • Knowing every month what changed and why

What we do, in detail

  • Everything in Presence
  • Full Google Business Profile optimisation
  • Local search and competitor tracking
  • A system for asking for reviews
  • Two Google posts a month
  • Name, address and phone consistency across directories
  • Local SEO on the main pages
  • Monthly visibility and actions report
  • AI discoverability baseline and quarterly checks
  • Conversion recommendations

For competitive markets

Local Leader

For a business in a competitive area or category that wants the whole system handled.

From449 €/month

+ 249 € setup

No lock-in. Cancel whenever you like.

Talk about this plan
See everything it includes

The whole area worked, service by service and town by town, for higher-value customers and markets where competitors are already doing the same.

For a business competing in an area where rivals already take this seriously. One just starting out does not need it yet.

What changes in your business

  • Working the whole area, beyond searches for your name
  • Pages for each service and each town you want to appear in
  • Fewer opportunities lost between the visit and the enquiry
  • A strategy for when the customer is comparing alternatives
  • A quarterly review of what is working

What we do, in detail

  • Everything in Growth
  • Broader site and local SEO work
  • Service and area pages, within an agreed scope
  • Conversion optimisation
  • Strategy for searches where the customer compares alternatives
  • Fuller reporting and a quarterly strategy review

What gets handled in each plan

What gets handled in each planLocal PresenceLocal GrowthLocal Leader
The Google listing
Complete contact details
Reviews
Consistent information across sources
Presence in AI answers
The website
Site speed
What Google reads on the page
Your visitors' languages

Each plan includes everything in the one before it.

The Google Business Profile itself is free. What you pay for here is the work of setting it up and optimising it.

Launch pricing. Last reviewed: 3 September 2026.

Reviews

Turn a visit into a real review, in seconds.

  1. 1The customer taps their phone or points the camera
  2. 2Your business’s Google review page opens
  3. 3The review is theirs, written however they like

Google Review Kit

69 €one-off

2 stands 119 € · Custom design +20 €

Includes

  • A stand personalised with your business name and branding
  • NFC tag set up and ready to use
  • QR code printed on the stand, for anyone not using NFC
  • A direct link to your business's Google review page
  • Assembled and tested on Android and iPhone before it ships

Founding Algarve offer Included at no cost with the Local Growth plan for the duration of the campaign.

Leave a review

They tap their phone on the stand or point the camera at the code. Your business's Google review page opens straight away, with nothing to search for.

The stand makes it easier to ask for a genuine review. We do not offer discounts, prizes or any other advantage in exchange for reviews, and we do not screen customers to ask only the happy ones.

I want the Review Kit

What's coming

And when someone asks an AI?

More and more people ask an assistant instead of typing into Google. The answer carries two or three names, not ten links.

Who is on that list? The report tells you. We work on what the assistants read:

  • The Google listing
  • The website
  • The structured data

Nobody can guarantee a place in those answers, and be wary of anyone who says they can. What we show you is a measurement of what they answer today, not a forecast.

See what they say about me

ChatGPT is a registered trademark of OpenAI. We have no commercial relationship or partnership with OpenAI, Google or Perplexity. We do not sell, and cannot sell, inclusion in any assistant’s answers.

Add-ons

If you need it, we handle this too.

  • Website

    If they find you, don't lose them on the site.

    Websites built to turn searches into enquiries, calls or bookings.

  • Online booking

    Let the customer book when they are ready.

    Even when you are busy or outside opening hours.

    29 €/month

    + 99 € setup

    Ask about online booking

  • Loyalty

    Winning a customer costs. Make the ones you have come back.

    Campaigns for people who have already bought from you: reminders, reactivation and a reason to return.

    39 €/month

    + 99 € setup

    Ask about loyalty campaigns

We also handle ads management and larger websites, with more pages or built to order. Tell us what you need

Questions

Seven questions. To several, the answer is no.

If anything is unclear, ask before you pay. The person who does the work answers.

No. Google does not charge for the listing. What you pay for here is the work of setting it up, optimising it, maintaining it and tracking it.

No, and anyone who guarantees it is selling you something they cannot deliver. Google decides the position. What can be done is work on the signals it reads, and show you every month what changed.

Also no. There is no way to buy presence in an AI’s answers. What can be fixed is what the models read: your site, your listings, and what is said about you elsewhere.

No. It only opens Google’s review form on the customer’s phone. Whoever writes, writes whatever they want.

Not with us. Google forbids incentivised reviews, and forbids asking only the customers you already know are happy. Doing it puts the listing at risk.

To start, not always. But a good site helps you convert, gives authority, and is yours. The Google listing belongs to Google.

Yes, whenever you want. The service runs to the end of the period you already paid for and does not renew. The months you do not use are not refunded. We say so here, not in the small print.

Before spending more on advertising, find out what is stopping customers from finding you.

A couple of minutes. The diagnosis arrives by email.

Ask for a free diagnosis